Name: Junior Style Sales
Location Events & Pop-ups throughout London
Website: www.juniorstylesales.co.uk
Twitter: juniorstylesale
Facebook: Juniorstyle
Keeping it brief:
Im Romaine and I live in Islington, London, with my partner and two boys Eugene, who is 9 years old and
Ethan who is 5 years old. We are in this business together as a family and everyone helps out, whether it is
sticking stamps on envelopes…(kids love stickers…great way to get some help!), to helping daddy load the
van with stock. The boys love being part of the ‘Business’. I’m originally from Louth
in Lincolnshire, a lovely little market town.
We love Junior Style and admire all the hard work you're putting down on it. How did it start?
Thank you Latte-Mama. As a student I worked for a company who held designer menswear and
womenswear sales and customers would ask staff where the children’swear was when they came to these
events. Many years down the line and after the birth of my first son Eugene in 2002, I decided I wanted to
start a business that would work around my son and family. With the help of some great friends and family
members, in July 2004 Junior Style Sales was born. Using a similar model to the Womenswear sales I worked
at as a student, I started on my journey with Junior Style. Initially, the company started selling children’s
sample clothing collections in November 2004 and then retailers/designers started to approach me to help them
clear any overstock or they would use the sales as a way of promoting their brand/shop. The sales grew steadily
as did my family. With youngest about to start school last year, I thought was about time to start to grow the
business and in January 2010 Junior Style re-launched our website and started to hold weekly online flash sales
offering retailers a chance to promote their boutique, for designers/agents to promote their brand to a wider
audience, whilst offering the customer a variety of brands and styles at discounted prices.
Where do you see Junior Style sale going?
This year is going to be a very exciting year for Junior Style. There are going to be lots of changes to our
website. Junior Style hope to offer customers something a little more than clothing on our website as we grow
and expand as a company. I am lucky to have fantastic staff on board to help push the business forward, all of
which are busy working mums too! We are hoping to establish more pop-up events around London and have
lots of fun marketing plans for the Summer……….There is so much more to come and if you follow
Junior Style on twitter, you will be kept up to date with details on our events, sales.
When will we be able to follow your business, thoughts on life and how come you've resisted the blog
phenomena?
I have wanted to write a blog for the last year for both Junior Style and a personal blog about my life as a
mumprenuer, with business tips and advice (having learnt a lot from running my business), however,
Junior Style has been a priority this last year as the online flash sales were in their first year and needed
nurturing. Also, I have had a lot to learn this year as I was a bit of a technophobe and having an online
business you really need to get to grips with the online world and I have had to learn pretty fast, as selling
online is very different to having a retail outlet.I have already got together many potential posts for my
personal business blog, on which you will be able to follow myself and the ups and downs I have with
Junior Style. As for a blog for Junior Style, you will have to follow us to see what we have planned this year
with regard to a blog. My personal twitter account is https://twitter.com/romainermc . I tweet here offering
business tips that I have learnt along the way whilst developing and growing Junior Style…and a bit of Wit
and Wisdom.
Your dad is Sri Lankan and mum Danish, what difference have you seen in children's clothes from
the two cultures and how does it compare to British fashion?
The Scandinavians are know for especially known for Quality, Design & Style. Scandinavian children’s
clothing brands seem to be more playful and really designed with the child in mind. I also like the fact that
many are using organic cotton too. My mum was very much into making clothes when I was growing up.
I remember my father bringing some beautiful batik materials back from his trips to Sri Lanka. My mother,
loving dress making, would make my two sisters and I, the same dress in the same batik fabric. I do not feel I
have enough knowledge on Sri Lankan children’s fashions, but generally I would say that the key elements in
both fashions would be colour and patterns being striking and bold.
What is your nicknames for your two boys?
Eugene’s nick name used to be Bobby and Ethan’s used to be Bubstar. Neither have a nick name now.
What one thing do you know you're not supposed to let them do but allow it, anyways?
The boys love Nutella and a jar of it does not last long here. The boys will help themselves to a spoonful of it,
when I am not looking……….I occasionally pretend I didn’t seem them helping themselves to the Nutella, as
I used to do it too!!
Finally, if you got to chose clothes from LatteMama for your boys, what would they be?
Eugene the eldest tends to choose his clothes himself and as he loves the style of No added Sugar.
I think he would pick the Blue Velvet Bunny love cardigan if it was in his size, as he loves cardigans or the
Out of pocket grey knitted top. For Ethan, I think he would love the Appaman ship Polo or the Ship T-shirt.
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